Processes

Allocate units for hold orders

How allocate units for hold orders are reshaped as AGI capability advances.

ProcessesAllocate units for hold orders
Allocate units for hold orders — illustrated

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How the work flows

Trigger: An advertiser or media buyer submits a request to reserve specific advertising inventory or broadcast time slots pending final approval.

  1. Receive inventory hold request from sales or media buyer
  2. Check current availability of requested time slots or impressions
  3. Apply priority rules and set hold expiration parameters
  4. Reserve the requested units in the traffic management system
  5. Send confirmation of the hold and expiration timeline to the requesting party

Outcome: The designated advertising units are blocked in the traffic system and held for the client until the hold expires or converts to a firm order.

Measured by

Hold Conversion RateHold Expiration RateAllocation Cycle TimeInventory Spoilage Rate