Analyze customer market research

Trigger: Market research data collection concludes and raw survey, focus group, or demographic data becomes available for review.

1. Aggregate raw data from member surveys, focus groups, and claims demographic trends
2. Clean and normalize the dataset to remove outliers and invalid responses
3. Perform statistical analysis to identify member preferences, pain points, and utilization gaps
4. Cross-reference findings with existing health plan features and competitor offerings
5. Synthesize insights into visual dashboards and executive reports
6. Distribute findings to product development and marketing stakeholders

Outcome: Analyzed findings are synthesized into actionable reports and delivered to product design and marketing teams.