Analyze historical and planned promotions and events

Trigger: A scheduled marketing review cycle or the conclusion of a major promotional campaign initiates the analysis.

1. Gather baseline sales data and historical promotional order data
2. Calculate historical promotional lift and return on investment
3. Compile the calendar of planned marketing events and campaigns
4. Estimate expected sales impact for upcoming promotional activities
5. Incorporate the projected promotional lift into the baseline demand forecast
6. Distribute updated forecasts to sales and operations planning teams

Outcome: Historical promotion effectiveness is quantified and future demand forecasts are adjusted to account for upcoming campaigns.