Analyze market and industry trends

Trigger: A scheduled strategic planning cycle, a new product development initiative, or a disruptive market event initiates the trend analysis.

1. Define research scope and specific industry indicators to track
2. Gather primary and secondary data on market conditions and raw material availability
3. Evaluate competitor profitability, market capitalization, and innovation activity
4. Analyze supply chain vendor performance and broad macroeconomic movements
5. Synthesize gathered data to identify trends impacting product uptake
6. Draft and present actionable market intelligence reports to decision-makers

Outcome: A comprehensive market intelligence report is delivered to leadership, providing actionable insights on industry shifts and competitive dynamics.