Analyze market problems and opportunities

Trigger: A scheduled strategic planning cycle, a shift in automotive consumer demand, or a new competitor action initiates the analysis.

1. Collect macroeconomic, consumer, and dealer sales data
2. Monitor competitor product launches and pricing changes
3. Identify unmet customer needs and emerging pain points
4. Quantify the financial impact and addressable size of identified opportunities
5. Prioritize problems and opportunities based on strategic fit and capability
6. Compile and distribute actionable market insight reports to stakeholders

Outcome: A prioritized portfolio of validated market opportunities and identified challenges is documented to guide product development and strategic investments.