Assess customer needs and wants
How assess customer needs and wants are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Assess customer needs and wants is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the assessment relies on the process name, description, and APQC lens ('Define the business concept and long-term vision'). Creating customer profiles and analyzing target groups to assess needs and wants are pure information transformation and strategic analysis tasks, placing this work firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A strategic marketing initiative, new product development cycle, or scheduled market review initiates the need to evaluate target audiences.
- Compile demographic and behavioral market data
- Analyze existing customer feedback and purchase histories
- Segment the audience into distinct target groups
- Map specific pain points and requirements to each segment
- Finalize and document comprehensive customer profiles
Outcome: Detailed customer profiles and documented needs are finalized and distributed to guide sales and marketing strategies.