Assess internal and external business environment

Trigger: A strategic planning cycle begins or a mandate to evaluate a new product market opportunity is issued.

1. Define the scope of the environmental assessment
2. Gather internal data on financial health, culture, and operational capabilities
3. Collect external market data, competitor intelligence, and regulatory trends
4. Analyze internal constraints against external market conditions
5. Synthesize findings into actionable strategic insights
6. Present the final assessment to executive stakeholders

Outcome: A comprehensive environmental assessment is delivered to leadership to guide strategic decision-making and product development.