Capture customer needs and wants

Trigger: A product development cycle, marketing campaign, or scheduled market research initiative requires updated consumer insights.

1. Define research objectives and target customer segments
2. Design data collection methods and instruments
3. Execute data collection campaigns across selected channels
4. Analyze collected data to identify patterns and unmet needs
5. Prioritize identified needs based on market impact
6. Package and distribute insights to relevant stakeholders

Outcome: Customer needs are documented, prioritized, and distributed to product and marketing teams to guide future development and messaging.