Capture customer needs and wants
How capture customer needs and wants are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Capture customer needs and wants is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, I relied on the process description and PCF top-level category lens ('Define the business concept and long-term vision'). The work involves collecting and analyzing market data to identify customer needs, which is pure information-transformation and knowledge work, supporting a strongly digital scalar.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A product development cycle, marketing campaign, or scheduled market research initiative requires updated consumer insights.
- Define research objectives and target customer segments
- Design data collection methods and instruments
- Execute data collection campaigns across selected channels
- Analyze collected data to identify patterns and unmet needs
- Prioritize identified needs based on market impact
- Package and distribute insights to relevant stakeholders
Outcome: Customer needs are documented, prioritized, and distributed to product and marketing teams to guide future development and messaging.