Collect and merge internal and third-party customer information

Trigger: A core system creates a new customer record or flags an existing profile for scheduled data enrichment.

1. Extract baseline customer data from internal CRM and transaction systems
2. Query external data brokers and third-party APIs for supplementary attributes
3. Cleanse and standardize data fields across all sources into a common format
4. Resolve identities and deduplicate records using matching algorithms
5. Consolidate validated internal and external data into a single master profile
6. Synchronize the enriched profile back to downstream operational systems

Outcome: A unified, deduplicated master customer record combining internal history and external attributes is published to the central database.