Communicate mission
How communicate mission are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Communicate mission is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, this score relies on the APQC lens 'Develop business strategy' and the process description. The core activities—developing a communication strategy, conveying messaging to stakeholders, and collaborating with marketing teams—consist entirely of knowledge work. Because the value is created through information synthesis, strategic alignment, and digital delivery channels, this maps to a high digital scalar.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A newly finalized or updated corporate mission statement requires dissemination to internal and external stakeholders.
- Align senior strategy and marketing teams on core messaging
- Identify key internal and external stakeholder segments
- Select appropriate delivery channels for each audience
- Draft targeted mission communications
- Execute the communication strategy across chosen channels
- Monitor audience engagement and measure comprehension
Outcome: Target audiences receive and comprehend the organizational mission through tailored delivery channels.