Conduct customer tests and interviews
How conduct customer tests and interviews are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Conduct customer tests and interviews is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: While the 'Produce/Assemble/Test product' lens typically implies physical manufacturing steps, the process description overrides this by explicitly detailing information-centric knowledge work ('conducting surveys, focus groups, interviews, and detailed studies'). Because the core activity is quantitative and qualitative data collection and analysis rather than physical assembly, I am overriding the physical lens and assigning the digital band-center value.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A prototype, concept, or early version of a new product or service becomes available for external validation.
- Define research objectives and target customer profiles
- Design testing methodologies including surveys and interview scripts
- Recruit customer participants and schedule testing sessions
- Execute qualitative and quantitative customer tests
- Compile and aggregate participant data
- Analyze findings to evaluate product-market fit
- Translate insights into actionable product refinements
Outcome: Customer feedback is successfully gathered, analyzed, and translated into specific recommendations for product refinement.