Create IT marketing messages
How create it marketing messages are reshaped as AGI capability advances.
The bottom line
Roughly 90% of the work in Create IT marketing messages is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because there are no child occupations seeded, the scalar relies entirely on the APQC process name and LENS prior ('Develop and manage IT customer relationships'). The description specifies 'developing concise statements' and positioning value propositions, which constitutes pure information transformation and cognitive work. As this involves crafting written marketing content and strategy—remotely-doable knowledge work that occurs entirely on computers—the process sits firmly in the digital band.
grounded in the economy graph · digital scalar 0.90 · digital
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How the work flows
Trigger: A new IT service is scheduled for rollout or an existing offering requires repositioning to increase internal adoption.
- Identify target internal IT user segments
- Analyze the pressing concerns of the selected segments
- Define the core value proposition of the IT offering
- Draft targeted positioning statements
- Review drafts with IT and business stakeholders
- Finalize and approve IT marketing messages
Outcome: Approved marketing statements are finalized and ready for distribution to targeted internal IT user segments.