Create concept
How create concept are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Create concept is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because there are no seeded child occupations, this scalar is derived from the APQC process name ('Create concept') and its anchored broadcasting/media lens. Conceptualizing media for streaming and television is an abstract, information-generating activity (brainstorming, writing, and planning) rather than physical labor. As pure creative knowledge work, it sits firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Create concept sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Create concept inherits.
Where Create concept sits
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How the work flows
Trigger: A programming schedule gap is identified or a creator submits a new broadcast pitch.
- Identify programming schedule gaps and target audiences
- Generate initial broadcast or media ideas
- Draft concept summaries and show formats
- Evaluate concepts against network brand guidelines and budget feasibility
- Refine the pitch based on editorial and executive feedback
- Approve the final concept treatment
Outcome: A formalized concept treatment is approved and greenlit for script development or pre-production.