Create press releases

Trigger: A notable organizational event, product launch, or strategic development requires formal public communication.

1. Identify the core message, target audience, and key details of the announcement.
2. Draft the press release using standard media formatting and guidelines.
3. Source and integrate quotes from internal subject matter experts or executives.
4. Route the draft through legal, compliance, and public relations review loops.
5. Finalize the text and compile accompanying multimedia assets.
6. Distribute the release via wire services and targeted media lists.

Outcome: An approved press release is distributed to targeted media outlets and published on official organizational channels.