Define a vision for the customer experience
How define a vision for the customer experience are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Define a vision for the customer experience is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because child occupations are unseeded, this score relies on the APQC lens prior 'Develop business strategy' and the process description. Establishing a conceptual vision and value proposition is purely information-based knowledge work. As this work consists entirely of cognitive analysis, planning, and communication rather than physical labor, it falls firmly into the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A strategic planning cycle, market disruption, or new corporate mandate requires the organization to define or update its customer experience strategy.
- Assess current customer expectations and brand positioning
- Gather input from key internal stakeholders and analyze customer feedback
- Define the desired emotional connection and core value proposition
- Draft the customer experience vision and organizational commitments
- Validate the draft vision with executive leadership
- Publish and distribute the finalized vision across the organization
Outcome: A finalized customer experience vision is published, detailing the desired emotional connection, value proposition, and behavioral expectations for the organization.