Define current business

Trigger: A scheduled strategic planning cycle begins or executive leadership mandates a baseline assessment due to shifting market conditions.

1. Gather historical performance and operational data
2. Conduct executive workshops to articulate the current business model
3. Identify core capabilities and underlying business engines
4. Validate existing value propositions against market realities
5. Document the operational baseline and fundamental business capacities

Outcome: A formalized consensus on the organization's current core capabilities, primary value propositions, and operational baseline is established and documented.