Design alliance programs and methods for selecting and managing relationships

Trigger: A strategic decision is made to expand organizational capabilities through external partnerships or standardize the approach to existing alliances.

1. Identify strategic alliance objectives and required capabilities
2. Design alliance program structures and participation tiers
3. Define criteria and methodologies for selecting partners
4. Outline partner benefits and mutual responsibilities
5. Establish relationship management and governance frameworks
6. Define roles and allocate teams for relationship management

Outcome: A structured alliance framework, including partner selection criteria and relationship management methodologies, is deployed and ready for use.