Design and Develop Products and Services
How design and develop products and services are reshaped as AGI capability advances.
The bottom line
About 55% of the work in Design and Develop Products and Services is information-shaped and increasingly AI-deliverable, with the rest a hybrid of judgment and hands-on work. The automation frontier runs straight through the middle of this role.
Why: As a top-level APQC process for 'Design and Develop Products and Services' in industries like Food, Apparel, and Chemical Manufacturing, the work is intrinsically hybrid. Lacking seeded child occupations, the name and lens dictate a blend of digital knowledge work (CAD, formulation, market research) and physical tasks (prototyping, lab testing), landing squarely in the hybrid band.
grounded in the economy graph · digital scalar 0.55 · hybrid
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Design and Develop Products and Services sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Design and Develop Products and Services inherits.
Where Design and Develop Products and Services sits
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How the work flows
Trigger: A market opportunity, consumer trend, or strategic gap triggers the need for a new or modified consumer product.
- Analyze consumer trends to generate product concepts (e.g., Generate Product Concepts)
- Evaluate technical feasibility and business case viability
- Formulate recipes or materials and create physical models (e.g., Develop Prototypes)
- Conduct sensory, safety, and regulatory compliance testing
- Refine physical specifications and packaging parameters
- Finalize product commercialization and transition to manufacturing (e.g., Manage Product Commercialization)
Outcome: A finalized product design with approved material specifications, formulations, and packaging is released for mass production.