Processes

Determine channel strategy

How determine channel strategy are reshaped as AGI capability advances.

ProcessesDetermine channel strategy
Determine channel strategy — illustrated

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Determine channel strategy sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Determine channel strategy inherits.

Where Determine channel strategy sits

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How the work flows

Trigger: An annual strategic planning cycle begins or a new vehicle and parts product line requires an evaluation of market distribution pathways.

  1. Assess market demand and vehicle buyer preferences
  2. Evaluate existing dealership and distributor network performance
  3. Identify alternative distribution models including direct-to-consumer platforms
  4. Analyze channel economics, margin requirements, and logistical feasibility
  5. Define the optimal channel mix and sales volume targets
  6. Establish pricing guidelines and channel conflict mitigation rules
  7. Finalize the comprehensive channel strategy for execution

Outcome: A finalized channel strategy dictates the optimal mix of franchised dealerships, direct sales platforms, and aftermarket distributors to reach target customers.

Measured by

Market Coverage RatioSales Volume By ChannelChannel Acquisition CostChannel Profit Margin