Determine channels to be supported
How determine channels to be supported are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Determine channels to be supported is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, I rely on the process name, description, and lens. The process belongs to the 'Develop marketing strategy' category and involves strategic decision-making, such as selecting distribution channels and conducting pricing analysis. This is purely analytical, information-based knowledge work, placing it firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A strategic product launch or periodic market review initiates the evaluation of distribution and promotion intermediaries.
- Identify target market buying preferences
- List potential distributors and retail intermediaries
- Analyze intermediary margin impact on retail pricing
- Evaluate geographic and demographic coverage capabilities
- Select the optimal mix of channels to support
- Document the approved channel strategy for execution
Outcome: A finalized list of supported distributors, wholesalers, and retailers is established and integrated into the overall pricing model.