Determine distribution channels
How determine distribution channels are reshaped as AGI capability advances.
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Determine distribution channels sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Determine distribution channels inherits.
Where Determine distribution channels sits
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How the work flows
Trigger: A commercial planning cycle, new market entry, or shift in revenue strategy prompts a review of how airline inventory is sold.
- Analyze target passenger segments and their booking behaviors.
- Evaluate the reach and technical capabilities of direct channels, OTAs, and GDS platforms.
- Compare the cost of sale and expected yield across available distribution options.
- Define the target distribution channel mix.
- Negotiate commercial agreements and commission structures with third-party distributors.
- Integrate selected channels with the passenger service system via APIs or NDC.
- Monitor booking volumes and adjust channel strategies based on performance.
Outcome: An optimal mix of direct and third-party distribution channels is selected, contracted, and integrated with the airline passenger service system.