Determine projected ROI for marketing investment

Trigger: A proposed marketing campaign requires funding approval or an annual marketing budget planning cycle begins.

1. Gather proposed marketing campaign costs and resource requirements
2. Establish baseline sales and customer acquisition metrics
3. Forecast incremental revenue generated by the proposed marketing activities
4. Calculate net projected profit against the estimated marketing expenses
5. Compute the projected Return on Investment ratio
6. Compile the forecast and assumptions into a final projection report
7. Submit the projection to stakeholders for budget allocation or revision

Outcome: A forecasted Return on Investment is calculated, documented, and delivered to stakeholders to guide budget allocation.