Processes

Develop and Manage Customer Experience

How develop and manage customer experience are reshaped as AGI capability advances.

ProcessesDevelop and Manage Customer Experience
Develop and Manage Customer Experience — illustrated

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Develop and Manage Customer Experience sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Develop and Manage Customer Experience inherits.

Where Develop and Manage Customer Experience sits

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How the work flows

Trigger: A strategic initiative to increase shopper loyalty or a shift in consumer behavior prompts the design and evaluation of retail touchpoints.

  1. Define retail customer experience strategy and objectives
  2. Map omni-channel customer journeys and identify pain points
  3. Design physical and digital touchpoint interactions
  4. Train store and support staff on experience standards
  5. Deploy customer feedback and voice-of-customer mechanisms
  6. Monitor experience metrics across physical and digital channels
  7. Refine retail touchpoints based on customer feedback and behavioral data

Outcome: Retail customer journeys are mapped, touchpoint experiences are standardized across channels, and continuous feedback loops actively drive service improvements.

Measured by

Net Promoter ScoreCustomer Satisfaction ScoreCustomer Effort ScoreCustomer Retention Rate