Develop and manage catalog
How develop and manage catalog are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Develop and manage catalog is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the scalar is derived from the APQC process name and industry lens. 'Develop and manage catalog' in the Retail Trade industry is intrinsically an information-centric activity—managing databases, product descriptions, and SKU hierarchies—rather than the physical handling of goods. Because this is remotely-doable knowledge work, it sits firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Develop and manage catalog sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Develop and manage catalog inherits.
Where Develop and manage catalog sits
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How the work flows
Trigger: A new merchandise season, promotional campaign, or product launch initiates the need for a new or updated retail catalog.
- Determine catalog scope and target audience
- Select merchandise assortment and finalize pricing
- Develop visual layout, photography, and product copy
- Review and approve catalog proofs for accuracy
- Publish catalog to digital platforms and print channels
- Update dynamic listings and maintain ongoing accuracy
Outcome: A finalized, accurate product catalog is published to digital or physical channels and actively maintained to reflect current pricing and inventory.