Develop and manage execution roadmap
How develop and manage execution roadmap are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Develop and manage execution roadmap is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the digital scalar is derived from the PCF category lens 'Develop marketing strategy' and the process description. Determining actions, ordering dependencies, and establishing governance for multichannel marketing are purely cognitive, desk-bound planning tasks. Because the value-producing work relies entirely on information transformation and software-based orchestration rather than physical labor, this process falls firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: An overarching multichannel marketing strategy is approved and requires an operational plan for implementation.
- Break down the marketing strategy into actionable tasks
- Sequence activities and map dependencies across channels
- Define timelines and assign resource allocations
- Establish a governance mechanism for roadmap reviews
- Monitor active campaign execution against the baseline roadmap
- Adjust the sequence or timing based on performance feedback
Outcome: A sequenced, resource-allocated marketing execution roadmap is established and actively governed throughout the campaign lifecycle.