Develop and manage media
How develop and manage media are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Develop and manage media is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no seeded child occupations, this score relies on the process description. The core tasks of 'conceptualizing, creating, and coordinating marketing programs,' 'designing sales messages,' and selecting media channels based on intelligence analysis are pure knowledge-work activities. This value generation consists entirely of information transformation and strategic planning executed via software and communication tools, placing it firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Develop and manage media sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Develop and manage media inherits.
Where Develop and manage media sits
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How the work flows
Trigger: A marketing strategy or campaign objective is finalized, requiring the creation and distribution of targeted sales messages.
- Define objectives for specific marketing channels
- Identify target audiences at a micro-level
- Design sales messages and creative assets
- Select media channels based on market intelligence
- Package messages into cohesive advertising campaigns
- Enroll external service providers or agencies
- Deploy media campaigns across selected channels
Outcome: Media assets are produced, packaged into campaigns, and deployed across selected channels to reach the target audience.