Develop content strategy
How develop content strategy are reshaped as AGI capability advances.
The bottom line
Roughly 90% of the work in Develop content strategy is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because no child occupations are seeded for this process, the scalar relies on the APQC lens 'Develop business strategy' and the process description. The work focuses on 'planning, development, and management of content-written or in other media' and 'governance.' Strategy development and content planning are purely cognitive, information-transformation tasks executed almost entirely via computers, placing this firmly in the digital band.
grounded in the economy graph · digital scalar 0.90 · digital
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How the work flows
Trigger: A new business objective, marketing campaign, or shift in audience targeting necessitates a structured plan for content creation and distribution.
- Analyze target audiences and their content requirements
- Audit existing content assets to identify gaps and redundancies
- Define core content themes, formats, and distribution channels
- Establish governance rules, brand guidelines, and approval workflows
- Develop a content roadmap and editorial calendar
Outcome: A comprehensive content strategy, governance framework, and editorial calendar are finalized and ready for execution.