Develop content strategy

Trigger: A new business objective, marketing campaign, or shift in audience targeting necessitates a structured plan for content creation and distribution.

1. Analyze target audiences and their content requirements
2. Audit existing content assets to identify gaps and redundancies
3. Define core content themes, formats, and distribution channels
4. Establish governance rules, brand guidelines, and approval workflows
5. Develop a content roadmap and editorial calendar

Outcome: A comprehensive content strategy, governance framework, and editorial calendar are finalized and ready for execution.