Develop go-to-market strategy
How develop go-to-market strategy are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Develop go-to-market strategy is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because no child occupations are seeded for this composite, the scalar is derived directly from the APQC lens ('Develop and manage marketing plans') and the process description ('Creation of a plan detailing how a company plans to execute a successful product release'). Formulating go-to-market strategies is pure knowledge work reliant on information synthesis, market analysis, and document drafting, placing it firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: A new product, service, or market entry initiative is approved for development and launch.
- Identify target markets and customer segments
- Define the value proposition and product positioning
- Determine the pricing strategy and revenue model
- Select sales and distribution channels
- Develop the marketing and promotional plan
- Establish launch timelines, milestones, and budgets
- Review and secure executive approval for the strategy
Outcome: A comprehensive go-to-market plan is finalized, approved, and handed off to sales and marketing teams for execution.