Processes

Develop product strategy

How develop product strategy are reshaped as AGI capability advances.

ProcessesDevelop product strategy
Develop product strategy — illustrated

The bottom line

Roughly 85% of the work in Develop product strategy is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.

Why: Because there are no component occupations seeded for this composite, the scalar is derived entirely from the PCF category lens and process name. 'Develop product strategy' consists of market research, data analysis, and planning; even when anchored in the physical 'Scheduled Air Transportation' industry, the work of formulating strategy is pure information transformation, securely placing it in the digital band.

grounded in the economy graph · digital scalar 0.85 · digital

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Develop product strategy sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Develop product strategy inherits.

Where Develop product strategy sits

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How the work flows

Trigger: A periodic planning cycle begins or market intelligence identifies a gap in current passenger offerings.

  1. Analyze market trends and competitor passenger offerings
  2. Evaluate current product performance including seat revenue and ancillary sales
  3. Identify target passenger segments and define their service preferences
  4. Develop product concepts for fare families, cabin configurations, and ancillary services
  5. Model financial viability and assess operational feasibility of the proposed concepts
  6. Finalize the product strategy and secure executive approval

Outcome: A formalized airline product strategy, encompassing fare families, cabin classes, and ancillary services, is approved for execution.

Measured by

Strategy Development Cycle TimeProjected Return On InvestmentProjected Revenue Per Available Seat MileProduct Concept Approval Rate