Develop web and social media strategies

Trigger: Station management initiates a strategic planning cycle to increase online audience engagement or support a new broadcast program.

1. Audit current digital performance and competitor online presence
2. Analyze target audience demographics and media consumption habits
3. Define digital engagement goals and campaign objectives
4. Select target platforms and determine optimal content mix
5. Develop publishing schedules and community engagement guidelines
6. Finalize and distribute the digital strategy to execution teams

Outcome: A documented digital strategy detailing platform selection, content themes, and engagement tactics is approved for execution by marketing and content teams.