Establish channel-specific measures and targets

Trigger: The marketing planning cycle begins or a new promotional channel is selected for activation.

1. Identify active and planned marketing channels
2. Select relevant performance indicators per channel
3. Gather historical performance data and industry benchmarks
4. Calculate and assign specific numerical targets
5. Secure stakeholder approval for channel targets
6. Input finalized targets into tracking dashboards

Outcome: Quantifiable performance indicators and numerical targets are formalized for each marketing channel.