Establish channel-specific measures and targets
How establish channel-specific measures and targets are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Establish channel-specific measures and targets is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the digital scalar is derived entirely from the PCF lens 'Develop marketing strategy' and the process description. Determining measurable parameters, comparing performance, and setting benchmarks are purely analytical knowledge-work tasks, placing this firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: The marketing planning cycle begins or a new promotional channel is selected for activation.
- Identify active and planned marketing channels
- Select relevant performance indicators per channel
- Gather historical performance data and industry benchmarks
- Calculate and assign specific numerical targets
- Secure stakeholder approval for channel targets
- Input finalized targets into tracking dashboards
Outcome: Quantifiable performance indicators and numerical targets are formalized for each marketing channel.