Establish channel objectives
How establish channel objectives are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Establish channel objectives is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, the evaluation relies on the APQC lens prior ('Develop marketing strategy') and the process description. The required activities—identifying channel roles and determining intermediary shipping, handling, and marketing costs—constitute pure analytical and strategic knowledge work. Because this value is generated entirely through information processing, financial modeling, and strategic planning without direct physical execution, it sits firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
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How the work flows
Trigger: The approval of an organizational marketing strategy or a decision to expand distribution networks initiates this process.
- Review the overarching marketing and distribution strategy
- Identify the distinct role of each selected marketing channel
- Determine performance targets for each channel
- Calculate intermediary logistics costs including shipping and warehousing
- Calculate risk and promotional costs including insurance and marketing
- Document channel objectives and cost profiles for execution
Outcome: Each chosen marketing channel has defined performance targets and a fully calculated profile of intermediary costs.