Processes

Establish direct supply customer goals

How establish direct supply customer goals are reshaped as AGI capability advances.

ProcessesEstablish direct supply customer goals
Establish direct supply customer goals — illustrated

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Establish direct supply customer goals sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Establish direct supply customer goals inherits.

Where Establish direct supply customer goals sits

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How the work flows

Trigger: The annual commercial planning cycle commences or a major direct supply contract approaches its renewal period.

  1. Review historical liftings and customer margin performance
  2. Evaluate refinery production forecasts and terminal capacity
  3. Assess local market demand and competitor positioning
  4. Define volume and profitability targets per direct supply account
  5. Integrate customer targets into commercial sales and distribution plans

Outcome: Quantitative volume, margin, and service-level goals are finalized and integrated into account management plans for direct supply customers.

Measured by

Target Volume AchievementCustomer Margin VarianceGoal Setting Cycle Time