Processes

Establish distribution agreements

How establish distribution agreements are reshaped as AGI capability advances.

ProcessesEstablish distribution agreements
Establish distribution agreements — illustrated

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Establish distribution agreements sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Establish distribution agreements inherits.

Where Establish distribution agreements sits

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How the work flows

Trigger: An airline identifies a strategic need to open a new sales channel, renew an expiring partnership, or adopt a new distribution capability standard.

  1. Identify target distribution partners and channel requirements
  2. Negotiate commercial terms, segment fees, and commission structures
  3. Define technical integration and data exchange standards
  4. Draft and review the legal distribution contract
  5. Execute the agreement with partner signatures
  6. Coordinate technical onboarding and inventory mapping

Outcome: A legally binding agreement is executed and technical integration is initiated to allow the partner to access and sell airline inventory.

Measured by

Contract Cycle TimePartner Onboarding TimeChannel Distribution CostAgreement Execution Rate