Evaluate promotional performance metrics

Trigger: A promotional campaign concludes or reaches a scheduled performance review milestone.

1. Define the evaluation scope and target performance indicators
2. Gather primary engagement and sales data from campaign channels
3. Clean and consolidate the collected promotional data
4. Apply statistical techniques to analyze customer uptake and market penetration
5. Assess revenue growth against promotional expenditures
6. Generate performance reports and actionable marketing insights

Outcome: Stakeholders receive a performance report detailing the promotion's market impact, customer uptake, and revenue generation.