Processes

Generate new service concepts

How generate new service concepts are reshaped as AGI capability advances.

ProcessesGenerate new service concepts
Generate new service concepts — illustrated

The bottom line

Roughly 85% of the work in Generate new service concepts is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.

Why: With no child occupations seeded, the digital scalar is derived from the process name and APQC lens. 'Generate new service concepts' represents strategic planning and R&D ideation. Although it operates within the hands-on healthcare sector, the actual process of concept generation consists of information transformation, research, and service design, placing it firmly in the digital band.

grounded in the economy graph · digital scalar 0.85 · digital

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Generate new service concepts sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Generate new service concepts inherits.

Where Generate new service concepts sits

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How the work flows

Trigger: A strategic initiative, unaddressed patient need, or market opportunity triggers the ideation of a new healthcare service.

  1. Identify gaps in current patient care or emerging market opportunities
  2. Gather ideation input from clinical staff, patients, and external partners
  3. Draft initial service concepts and define their patient value propositions
  4. Assess concepts for clinical feasibility, safety, and regulatory compliance
  5. Perform preliminary financial modeling and resource estimation
  6. Prioritize and approve the most viable concepts for formal development

Outcome: A prioritized, feasible healthcare service concept is approved for formal business case development.

Measured by

Concept Generation Cycle TimeNumber of Concepts GeneratedConcept Approval RateEstimated Time to Market