Identify competitors

Trigger: A strategic planning cycle, product development phase, or market entry initiative triggers the need for a competitive landscape analysis.

1. Define the target market scope and analysis criteria
2. Identify direct and indirect competitors in the specified market
3. Document competitors' products, services, and pricing structures
4. Assess competitors' strategic positioning and market share
5. Compare competitor strengths and weaknesses against internal offerings
6. Compile and distribute the competitive intelligence findings

Outcome: A structured profile of direct and indirect competitors, including their strengths, weaknesses, and strategic positioning, is delivered to decision-makers.