Identify potential customers
How identify potential customers are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Identify potential customers is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Derived from the PCF category lens 'Develop and manage sales plans' and the process description, as no child occupations are seeded. The core tasks—conducting business research over databases and directories, and performing secondary research—are strictly information-gathering and desk-based knowledge work, placing this process firmly in the digital band.
grounded in the economy graph · digital scalar 0.85 · digital
Related articles
No articles yet for this entity.
Recent capability events
No capability events for this entity yet.
How the work flows
Trigger: A sales initiative or marketing campaign targets a new market segment and requires a pipeline of fresh leads.
- Define the target customer profile and segmentation criteria
- Query industry databases and business directories
- Scout professional networks and personal connections
- Conduct secondary research on target organizations
- Validate contact information and prospect fit
- Log verified prospects into the customer relationship management system
Outcome: A verified list of prospective customers is compiled and loaded into the sales pipeline for outreach.