Identify potential product or service alternatives

Trigger: A strategic review, cost-reduction initiative, or performance gap triggers a search for alternative products or services in the market.

1. Define functional and financial criteria for alternatives
2. Research the marketplace for available substitute products or services
3. Evaluate alternatives against current offerings
4. Develop a cost-benefit analysis for viable substitutions
5. Draft the business case with risk assessments
6. Execute the final go/no-go decision on replacement

Outcome: A formal business case is delivered, concluding with a clear go/no-go decision on adopting the identified alternatives.