Identify social and cultural changes

Trigger: A strategic planning cycle or a mandate to update market intelligence initiates the review of societal and cultural trends.

1. Define research parameters for demographic and cultural data
2. Monitor publications and gather demographic statistics
3. Consult public intellectuals and opinion leaders on emerging issues
4. Isolate shifts in societal composition and organizational value systems
5. Synthesize findings into an actionable cultural intelligence report

Outcome: Identified social and cultural shifts are documented and mapped to potential business impacts for strategic planning.