Influence customer
How influence customer are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Influence customer is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Without seeded child occupations, the scalar is derived from the top-level APQC process category 'Influence customer'. This process entails marketing, sales, and relationship management, which consist primarily of knowledge work and information exchange (e.g., communications, proposals, CRM). Consequently, it is assigned a band-center value of 0.85, reflecting its nature as digital, AI-addressable knowledge work.
grounded in the economy graph · digital scalar 0.85 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Influence customer sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Influence customer inherits.
Where Influence customer sits
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How the work flows
Trigger: A strategic account plan targets a new aerospace or defense program or a government agency releases an early Request for Information.
- Map procurement stakeholders and key technical decision-makers
- Deliver targeted technical briefings and capability demonstrations
- Respond to early-stage capability inquiries and market surveys
- Advocate for specific technical standards and design specifications
- Shape drafted procurement requirements to match existing product strengths
Outcome: The customer incorporates the manufacturer's technical specifications and capabilities into their formal procurement requirements or Request for Proposal.