Initiate tactical pricing adjustments to maximize revenue

Trigger: Competitor fare actions, shifts in booking velocity, or sudden market demand signals prompt a review of current flight pricing.

1. Monitor route-level booking curves and competitor fare actions
2. Identify flights deviating from forecasted revenue or load targets
3. Determine required tactical price interventions and fare class availability
4. Approve the tactical pricing adjustment
5. File updated fares and distribute them through global distribution systems
6. Track booking response and revenue impact of the adjustment

Outcome: Revised fares are distributed across booking channels to successfully stimulate demand or capture higher yield.