Issue press releases
How issue press releases are reshaped as AGI capability advances.
The bottom line
Roughly 90% of the work in Issue press releases is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupations seeded, this score relies on the PCF lens 'Manage public relations program' and the process description. 'Issuing press releases' via 'the web, newspapers, and social media' is pure information generation and digital distribution. Because the work consists entirely of software-based communication and media targeting, it firmly sits in the digital band.
grounded in the economy graph · digital scalar 0.90 · digital
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How the work flows
Trigger: A corporate event, product launch, or organizational announcement requires public disclosure or media attention.
- Draft the press release content
- Secure legal and executive approvals
- Select target media channels and journalists
- Distribute via wire services and direct outreach
- Monitor media pickup and syndication
Outcome: The finalized press release is distributed to targeted media channels and becomes available for public consumption.