Manage advertising inventory

Trigger: A new content schedule is finalized or a new sales period begins, establishing the total available advertising capacity.

1. Forecast available commercial time and digital impressions based on programming
2. Segment inventory into premium, standard, and remnant tiers
3. Set base pricing using historical audience demographics and expected reach
4. Allocate inventory segments to direct sales teams and programmatic exchanges
5. Reserve capacity for make-goods and promotional placements
6. Monitor real-time fill rates to adjust pricing and allocations

Outcome: Available commercial time and digital impressions are fully allocated, priced, and released for sale to maximize yield.