Manage demand for products and services

Trigger: A periodic planning cycle initiates or significant market signals prompt a review of anticipated customer volume and product needs.

1. Collect secondary market research and direct customer feedback.
2. Develop initial baseline forecasts for products and services.
3. Refine forecasts by applying market variables, seasonality, and constraints.
4. Publish demand plans to resource planning and supply chain teams.
5. Compare actual sales and utilization against forecasted demand.
6. Evaluate and calibrate the forecasting approach based on accuracy metrics.

Outcome: Finalized demand forecasts are distributed to operational teams and the forecasting methodology is evaluated for accuracy.