Processes

Manage media and public relations

How manage media and public relations are reshaped as AGI capability advances.

ProcessesManage media and public relations
Manage media and public relations — illustrated

Business-as-Code

Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.

Manage media and public relations sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Manage media and public relations inherits.

Where Manage media and public relations sits

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How the work flows

Trigger: A scheduled corporate announcement, critical operational event like a power outage, or external media inquiry necessitates public communication.

  1. Identify the communication need or receive an external media inquiry
  2. Draft messaging, press releases, or crisis holding statements
  3. Secure approval from legal, operations, and executive leadership
  4. Distribute communications across traditional media and digital utility channels
  5. Facilitate press conferences or direct media interviews
  6. Monitor media coverage, community feedback, and public sentiment
  7. Analyze communication reach and adjust ongoing public relations strategies

Outcome: Coordinated messaging is distributed to media outlets and the public, mitigating reputational risk and ensuring accurate community awareness.

Measured by

Media Sentiment ScoreInquiry Response TimeShare of VoiceCrisis Communication Cycle Time