Processes
Manage physical marketing assets
How manage physical marketing assets are reshaped as AGI capability advances.
ProcessesManage physical marketing assets
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Manage physical marketing assets sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Manage physical marketing assets inherits.
Where Manage physical marketing assets sits
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How the work flows
Trigger: A request for physical promotional materials is submitted for a retail display, product launch, or field marketing event.
- Receive and catalog incoming physical marketing assets
- Review and approve deployment requests from field teams or retail partners
- Pick, pack, and ship materials to specified locations
- Monitor asset location, condition, and brand compliance in the field
- Recall, refurbish, or dispose of outdated and damaged assets
Outcome: Physical marketing assets are delivered to the destination, installed if required, and logged in the inventory tracking system.
Measured by
Asset Utilization RateFulfillment Cycle TimeInventory AccuracyAsset Shrinkage Rate