Market Products and Services
How market products and services are reshaped as AGI capability advances.
The bottom line
Roughly 80% of the work in Market Products and Services is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: With no child occupation data seeded, this evaluation relies on the APQC top-level category lens and the process name. 'Market Products and Services' is fundamentally information transformation work—encompassing strategy, campaign creation, advertising, and data analysis. These tasks are primarily executed via software, placing the process firmly in the digital band, even if retail marketing occasionally coordinates physical store displays.
grounded in the economy graph · digital scalar 0.80 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Market Products and Services sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Market Products and Services inherits.
Where Market Products and Services sits
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How the work flows
Trigger: A retail promotional calendar event, new product launch, or seasonal sales target dictates the need for marketing activities.
- Develop retail marketing strategies and promotional calendars
- Identify target customer segments and allocate budget
- Create promotional assets and campaign messaging
- Execute campaigns across digital, print, and in-store channels
- Track customer engagement and channel traffic
- Optimize active campaigns based on performance data
Outcome: Marketing campaigns are executed across digital and physical channels to generate customer engagement and drive retail sales.