Market to customers
How market to customers are reshaped as AGI capability advances.
The bottom line
Roughly 85% of the work in Market to customers is information-shaped — already within reach of AI delivery. The question here is not whether it shifts, but which tasks go first and who staffs the residual.
Why: Because no child occupations are seeded, this scalar relies entirely on the APQC top-level category lens ('Market to customers') situated within Retail Trade. Marketing processes primarily entail campaign strategy, data analysis, customer segmentation, and content creation. These are heavily software-mediated, knowledge-work activities involving information transformation, placing the process firmly in the digital band at a band-center value.
grounded in the economy graph · digital scalar 0.85 · digital
Business-as-Code
Read as an executable program — the work decomposed into Code, Generative, Agentic, and Human.
Market to customers sits inside a larger value-flow — 1 parent structure it composes into. The hierarchy is grounding, not the story: it tells you which aggregate exposure Market to customers inherits.
Where Market to customers sits
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How the work flows
Trigger: A strategic marketing plan is finalized or a specific retail promotional period is scheduled.
- Define target audience segments and promotional offers
- Develop marketing collateral and campaign messaging
- Select media channels and allocate advertising spend
- Launch and distribute multi-channel marketing campaigns
- Monitor customer engagement and campaign performance
- Adjust marketing tactics based on real-time response data
Outcome: Multi-channel marketing campaigns are executed and monitored to yield targeted audience engagement and measurable retail traffic.