Measure and benchmark

Trigger: A scheduled strategic review or an operational audit mandates the assessment of internal performance against industry peers.

1. Define target metrics and benchmarking scope
2. Gather internal process and organizational performance data
3. Acquire external industry benchmarks and peer data
4. Normalize and compare internal data against external benchmarks
5. Identify operational gaps and competitive advantages
6. Deliver benchmark findings and recommendations to stakeholders

Outcome: Leadership receives a consolidated benchmark report detailing operational gaps and competitive positioning to guide strategic adjustments.